# SEO Basics

Crawling, Indexing and Ranking: how do Search Engines work?  
Search engines have evolved into answer engines. And very sophisticated ones.

---

### What are EAT guidelines?  
  
[What are EAT guidelines?](/content/blog/seo-basics/eat-guidelines/index.html)  
What are Google's guidelines on page quality? Find out in our new article!

---

### Rich Snippets: what they are and how they work  
  
[Rich Snippets: what they are and how they work](/content/blog/seo-basics/rich-snippets/index.html)  
What is meant by structured data? What are rich snippets and how to implement them? Find out now!

---

### How to add Rich Snippets on WordPress?  
  
[How to add Rich Snippets on WordPress?](/content/blog/seo-basics/rich-snippets-wordpress/index.html)  
What is meant by structured data? What are rich snippets and how to implement them? Find out now!

---

### White Hat, Gray Hat and Black Hat SEO: what are the differences?  
  
[White Hat, Gray Hat and Black Hat SEO: what are the differences?](/content/blog/seo-basics/white-hat-gray-hat-black-hat-seo/index.html)  
In this short article, we explain 3 different practices and approaches to SEO. And what about you?

---

### Crawling, Indexing and Ranking: how do Search Engines work?  
  
[Crawling, Indexing and Ranking: how do Search Engines work?](/content/blog/seo-basics/crawling-indexing-ranking/index.html)  
What factors can affect ranking? What does it mean to index a site? Read the guide and find out!

---

### What is crawling and why is it crucial for SEO?  
  
[What is crawling and why is it crucial for SEO?](/content/blog/seo-basics/crawling/index.html)  
Crawling of a website. What's this? How does it work? Find out now in this short article!

---

### What is Google’s SERP?  
  
[What is Google’s SERP?](/content/blog/seo-basics/google-serp/index.html)  
What are the elements that make up the Google SERP? In this article, we list and explain them to you.