# SEO Basics

**Crawling, Indexing and Ranking: how do Search Engines work?**  
*4 min read*

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## Content Creation

**Guide to SEO Copywriting**  
*9 min read*  
Learn how to write useful and optimized content by reading our beginner's guide to SEO Copywriting...

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**What is Google’s SERP?**  
*6 min read*  
What are the elements that make up the Google SERP? In this article, we list and explain them to you...

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**Image Optimization: an SEO Guide**  
*4 min read*  
Do you already know how to optimize images and improve the performance of your site? If the answer is...

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**Workspace Guide**  
*20 min read*  
In this short guide, we will explain how to access your Workspace section, add your team, and take full advantage of SEO Tester Online...

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**Backlink Checker Guide**  
*23 min read*  
The Backlink Checker is SEO Tester Online's backlink analysis and verification tool, thanks to which...

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**SEO Tester Online Zapier Integrations Guide**  
*2 min read*  
Read this guide to understand how to connect SEO Tester Online to dozens of other apps with Zapier...

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# SEO Basics
[Read more](/content/blog/seo-basics/index.html)

**What are EAT guidelines?**  
*5 min read*
What are Google's guidelines on page quality? Find out in our new article!

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**Crawling and SEO**  
*4 min read*  
Crawling of a website. What's this? How does it work? Find out now in this short article!

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## Technical SEO

**What is XML Sitemap: how to generate it and send it to Google**  
*4 min read*  
What type of XML sitemap is right for you and for your site? Find out by reading this sitemap guide!

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**Guide to file Robots.txt: what it is and why it is so important**  
*4 min read*  
How do you create a Robots.txt file and where to insert it? Find out in this short article!

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**Guide to HTTP Status Codes**  
*4 min read*  
What are the HTTP status codes to check and optimize to improve your site's SEO? Read the guide!

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**How to create SEO-friendly URLs**  
*4 min read*  
In SEO it's the details that make the difference. Read the article to understand how to make your URLs...

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# Content Creation

**The Beginner’s Guide to Skyscraper Technique**  
*8 min read*  
Find out how to outdo your competitors on Google, Yahoo, Bing & Yandex thanks to the Skyscraper Technique...

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**A Guide to SEO Analysis of your Competitors: what it is and how to do it**  
*8 min read*  
Would you like to spy on the SEO of your competitors and surpass them in SERPs? Here we explain how...

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**How to Find Long-Tail Keywords**  
*8 min read*  
Today we will talk about how to identify low competition keywords to attract interesting traffic volume...

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# Local SEO

**How to do Link Building for Local SEO**  
*4 min read*  
What are the best link building tactics for local SEO? We explain it to you in this article!

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**The complete Guide to Google My Business**  
*4 min read*  
What is Google My Business? How does it work? What are the alternatives? In this guide we answer...

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**Local SEO Ranking Factors: how to rank your Business**  
*4 min read*  
Would you like to know what are the key positioning factors for local businesses? Read the guide!...